(Black Press Media files)

Health Canada tightens marketing requirements for opioid prescriptions

In the first half of 2018 alone, 2,066 people across Canada died as a result of opioid overdoses

The federal government is adding more restrictions on how opioids can be marketed in Canada.

The move, announced Monday, comes as the country has seen more than 9,000 overdose-related deaths between January 2016 and June 2018.

In the first half of 2018 alone, 2,066 people across Canada died as a result of opioid overdoses.

B.C. has been the province hardest hit by the crisis: in 2018 alone, 1,489 died as a result of overdoses, with fentanyl to blame for 85 per cent of the deaths.

The new Health Canada guidelines state that all pamphlets, ads and marketing materials for opioids sold in Canada must only contain federally-approved statements.

The statements must all come verbatim from the Health Canada authorized product monogram and “convey the benefits and risks of opioids in a balanced way.”

The new rules apply to all Class B opioids equal to or stronger than morphine.

The announcement coincided with the launch of an online portal to stop the “illegal marketing of drugs and devices,” and months after Health Canada began requiring warning stickers on opioid prescriptions

READ MORE: Health Canada to require warning stickers on all opioid prescriptions

READ MORE: B.C. opioid overdoses still killing four people a day, health officials say

“I am deeply concerned by the ongoing opioid crisis, which is affecting Canadians from all walks of life. I recognize that advertising can influence the prescribing practices of health care professionals,” said federal Health Minister Ginette Petitpas Taylor.

“Today’s announcement will help us to ensure that health professionals are getting only factual information about these products, so that they can provide the best possible support to their patients.”


@katslepian

katya.slepian@bpdigital.ca

Like us on Facebook and follow us on Twitter.

Just Posted

Editorial: Move to shorten parking times in downtown Duncan a miscalculation

Parking in downtown Duncan is a longstanding problem.

T-Birds make the leap into rugby provincials

Strong first half helps Cowichan beat Belmont Bulldogs

LAKE FLASHBACK: Water troubles and hopes for a full-time theatre take centre stage this week

Lake didn’t want meters, and Youbou didn’t want publicly owned water while Players wanted Brown House

75th Anniversary Run remembers Second World War tragedy on Mount Bolduc

Transport was provided by ATV through the members of Cowichan Valley ATV Club

600 new campsites coming to provincial parks and recreation sites across B.C.

Tourism Minister announced half of the new spots to 13 most popular provincial parks

Coming up in Cowichan: From bike rodeo to ‘A Word About Consent’, lots on the calendar

Christian Science event coming to Duncan Saturday, May 25 “Breaking News: Freedom… Continue reading

Spring rain needed as B.C. sees one of the lowest snowpack levels in 40 years

Snowpack levels in B.C. recorded on May 15 were similar to those in 2015 and 2016

Court to rule on B.C.’s pipeline permit law in crucial case for Trans Mountain

A panel of B.C. Court of Appeal judges has been mulling B.C.’s constitutional reference cas

Theresa May to quit as party leader June 7, sparking race for new PM

The new Conservative leader will become prime minister without the need for a general election

B.C. man who fell off cliff returns there to rescue eagle from vulture attack

Nanaimo’s James Farkas, who broke his hip in a fall, saves eagle on same beach months later

Raptors beat Bucks 105-99 to move within 1 game of NBA Finals

Leonard scores 35 as Toronto takes 3-2 series lead over Milwaukee

B.C. Supreme Court dismisses review around ferry workers’ right to strike

B.C. Ferry and Marine Workers’ Union collective agreement expires November 2020

Municipalities protest after B.C. declares marijuana crops ‘farm use’

UBCM president seeks answers in letter to John Horgan government

Most Read