Post Foods Canada and Tim Hortons have joined together to release Timbit cereal. (Post Foods Canada/Facebook)

Leave the resolutions behind, Tim Hortons releases Timbit cereal

Chocolate glazed and birthday cake flavours to hit grocery stores nationwide

If you thought your New Years’ resolutions were going well, wait until you see the new Timbit flavoured cereal that has been released.

Tim Hortons joined forces with Post Foods Canada to create a chocolate glazed and birthday cake cereal, which are Canada’s top two selling Timbits.

READ ALSO: Nestle, Tim Hortons top list of Canada’s worst plastic polluters

“I know from my own experience how beloved Timbits are — based entirely on how quickly they disappear whenever someone brings a box into the office,” said David Bagozzi, vice president of marketing for Post Foods Canada, in a statement.

READ ALSO: Eating cereal, trimming nose hairs – it’s all illegal while driving

According to the statement, major grocery stores nationwide will begin carrying the cereal in the coming weeks. Currently, the Costco location in Greater Victoria has about 200 boxes of the birthday cake cereal in stock.

“The two-bite Timbits Canadians have loved since 1976 can now be enjoyed as an even more bite-sized treat with milk in cereal bowls,” said Samuel Heath, Tim Hortons’ head of retail, in the statement.



kendra.crighton@blackpress.ca

Follow us on Instagram
Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Robert Barron column: Winter can be hard, but it brings back good memories

I would carefully poke the handle of the shovel through the snow until it bumped into a solid object

Andrea Rondeau column: What are your time capsule must-haves?

It would also be fun to include some pop culture mementos that represent our time.

Climbers compete for Choc and Chalk

Annual competition attracts more than 100

Sarah Simpson Column: Social media mobilized to identify found film photo

Over the course of the day, the post generated a couple of hundred responses.

Northern B.C. RCMP investigating alleged sexual assault in lingerie

One person was transported by ambulance to hospital following RCMP investigation at Sedaz

UBC, Iranian-Canadian community create memorial scholarship in honour of victims

The Jan. 8 crash killed 176 people, including 57 Canadians

Disrespectful that Horgan won’t meet during northern B.C. tour: hereditary chief

Na’moks said he was frustrated Horgan didn’t meet with the chiefs

Canucks extend home win streak to 8 with 4-1 triumph over Sharks

Victory lifts Vancouver into top spot in NHL’s Pacific Division

BC Green Party leader visits northern B.C. pipeline protest site

Adam Olsen calls for better relationship between Canada, British Columbia and First Nations

‘Extensive’ work planned at Big Bar landslide ahead of salmon, steelhead migration

Fisheries Minister Bernadette Jordan visited the site of the slide from June

B.C. society calls out conservation officer after dropping off bear cub covered in ice

Ice can be seen in video matted into emaciated bear cub’s fur

Most Read