FILE - This Feb. 19, 2019, file photo shows former President Barack Obama speaking at the My Brother's Keeper Alliance Summit in Oakland, Calif.  Obama’s post-White House memoir isn’t expected to be released this year, setting up the likelihood that the highly anticipated book will drop in the midst of the 2020 campaign. Publisher Penguin Random House started alerting foreign partners and others about the status of Obama’s book on Tuesday, May 7,. (AP Photo/Jeff Chiu, File)

Barack Obama memoir off to record-setting start in sales

Obama has already written two acclaimed, million-selling works

Former President Barack Obama’s “A Promised Land” sold nearly 890,000 copies in the U.S. and Canada in its first 24 hours, putting it on track to be the best selling presidential memoir in modern history.

The first-day sales, a record for Penguin Random House, includes pre-orders, e-books and audio.

“We are thrilled with the first day sales,” said David Drake, publisher of the Penguin Random House imprint Crown. “They reflect the widespread excitement that readers have for President Obama’s highly anticipated and extraordinarily written book.”

The only book by a former White House resident to come close to the early pace of “A Promised Land” is the memoir by Obama’s wife, Michelle Obama, whose “Becoming” sold 725,000 copies in North America its first day and has topped 10 million worldwide since its release in 2018. “Becoming” is still so in demand that Crown, which publishes both Obamas and reportedly paid around $60 million for their books, has yet to release a paperback.

As of midday Wednesday, “A Promised Land” was No. 1 on Amazon.com and Barnes & Noble.com. James Daunt, CEO of Barnes & Noble, said that the superstore chain easily sold more than 50,000 copies its first day and hoped to reach half a million within 10 days.

“So far it has been neck and neck with Michelle Obama’s book,” he said.

By comparison, Bill Clinton’s “My Life” sold around 400,000 copies in North America its first day and George W. Bush’s “Decision Points” around 220,000, with sales for each memoir currently between 3.5 and 4 million copies. The fastest selling book in memory remains J.K. Rowling’s seventh and final Harry Potter novel, “Harry Potter and the Deathly Hallows,” which came out in 2007 and sold more than 8 million copies within 24 hours.

Obama’s 768-page memoir, which came out Tuesday and has a list price of $45, had unusually risky timing for a book of such importance to the author, to readers and to the publishing industry. It came out just two weeks after Election Day and could have been overshadowed had the race still been in doubt or perhaps unwanted by distressed Obama fans if President Donald Trump had defeated Democratic nominee Joe Biden. But Biden won and his victory likely renews interest in an era when he was Obama’s trusted and popular vice-president.

Obama himself acknowledges that he didn’t intend for the book, the first of two planned volumes, to arrive so close to a presidential election or to take nearly four years after he left the White House — months longer than for “My Life” and two years longer than “Decision Points.” In the introduction to “A Promised Land,” dated August 2020, Obama writes that “the book kept growing in length and scope” as he found he needed more words than expected to capture a given moment — a bind many authors well understand. He was also working under conditions he “didn’t fully anticipate,” from the pandemic to the Black Lives Matters protests, to, “most troubling of all,” how the country’s “democracy seems to be teetering on the brink of crisis.”

Because of the pandemic, Obama will not go on the all-star arena tour Michelle Obama had for “Becoming.” But he benefits from the attention of any memoir by a former president and by the special attention for Obama, who has the rare stature among politicians of writing his own books and for attracting as much or more attention for how he tells a story than for the story itself. Obama has already written two acclaimed, million-selling works, “Dreams from My Father” and “The Audacity of Hope, which came out in 2006. His new book covers some of the same time period as his previous ones, while continuing his story through the first 2 1/2 years of his presidency and the 2011 killing of Osama bin Laden by the Navy SEALS.

Publishers Weekly praised the book as “shot through with memorable turns of phrase,” while other reviews were more qualified, calling the book all too reflective of Obama’s thoughtful, even-handed style. The New York Times’ Jennifer Szalai wrote that the “most audacious thing” about “A Promised Land” is “the beaming portrait” of Obama on the cover. The Washington Post’s Carlos Lozada noted that in “domestic policy and foreign affairs, in debates over culture and race, Obama splits differences, clings to the middle ground and trusts in process as much as principle.”

“It turns out he is not a ‘revolutionary soul’ but a reformist one, ‘conservative in temperament if not in vision.’ Behind those dreams, the audacity and all that promise is a stubborn streak of moderation,” Lozada wrote.

READ MORE: Trump seems to acknowledge Biden win, but he won’t concede

Obama’s book is the highlight of publishing’s holiday season and for some independent bookstores, the potential difference between remaining in business or closing. Publishing sales have been surprisingly stable during the pandemic, but much of the benefit has gone to Amazon.com as readers turned increasingly to online purchases. The American Booksellers Association, the independent sellers’ trade group, has warned that hundreds of stores could go out of business if holiday sales fall short.

Kris Kleindienst, co-owner of Left Bank Books in St. Louis, anticipates selling around 1,000 copies by the end of the year, a number which makes “a HUGE difference” for annual revenues, she wrote in an email. Sarah McNally, owner of McNally Jackson Books in Manhattan, said she sold around 600 copies in the first 24 hours, a pace exceeded only by the final Harry Potter book.

“It’s not hard to be a bright spot this year, a year when we would have gone out of business without federal aid,” McNally said. “But Obama does feel like a saviour, as do our customers for buying this from us.”

Hillel Italie, The Associated Press


Like us on Facebook and follow us on Twitter.

Want to support local journalism during the pandemic? Make a donation here.

BooksObama

Just Posted

Sierra Acton, regional district director for Shawnigan Lake. (file photo)
New parkland in Shawnigan creating connections

Used to created parking for the popular Masons Beach Park

By protesting uninvited in First Nations’ territories, conservationists are acting in a neocolonial or paternalistic manner, says Huu-ay-aht Chief Robert Dennis. Photo by Heather Thomson
A closer look: do Vancouver Island First Nations support the war in the woods?

First Nations/environmentalist old growth alliance uneasy, if it exists at all

Chris Wilkinson
Chris Wilkinson column: This could be the worst thing done to you during the pandemic

As a result, all of us will contend with more ‘scarcity’ thinking and mindset.

The Crofton trailer park home where the bodies of two people were found. (Photo by Don Bodger)
Mom still waiting for answers after daughter and her fiance found dead in Crofton

Pair discovered dead in their Crofton home in May identified as Rachel Gardner and Paul Jenkins

FILE – Perry Bellegarde, National Chief of the Assembly of First Nations, takes part in an event on Parliament Hill in Ottawa on Tuesday, July 7, 2020. THE CANADIAN PRESS/Sean Kilpatrick
Indigenous Peoples Day must be a ‘call to action’, says Assembly of First Nations chief

Discovery of children at Kamloops residential school site must lead to change, Perry Bellegarde says

The border crossing into the United States is seen during the COVID-19 pandemic in Lacolle, Que. on February 12, 2021. THE CANADIAN PRESS/Paul Chiasson
VIDEO: Border quarantine to soon lift for fully vaccinated Canadians

Eligible travellers must still take multiple COVID-19 tests

A coroner’s inquest will be taking place at the Capitol Theatre in Port Alberni for the next week. (ELENA RARDON / ALBERNI VALLEY NEWS)
Teen B.C. mom who died following police custody recalled as ‘friend to many’

Police sent Jocelyn George to hospital after intoxication had gone ‘beyond the realm’ of normal detox

FILE - In this Nov. 29, 2020, file photo, Las Vegas Raiders defensive end Carl Nassib leaves the field after an NFL football game against the Atlanta Falcons in Atlanta. Nassib on Monday, June 21, 2021, became the first active NFL player to come out as gay. Nassib announced the news on Instagram, saying he was not doing it for the attention but because “I just think that representation and visibility are so important.” (AP Photo/John Bazemore, File)
Nassib becomes first active NFL player to come out as gay

More than a dozen NFL players have come out as gay after their careers were over

Penticton Indian Band Chief Greg Gabriel speaks to the Sacred Hearts Catholic Church burning down early Monday morning, June 21, 2021. (Monique Tamminga Western News)
Penticton band chief condemns suspicious burning of 2 Catholic churches

Both Catholic church fires are deemed suspicious, says RCMP

COVID-19 daily cases reported to B.C. public health, seven-day moving average to June 17, 2021. (B.C. Centre for Disease Control)
B.C.’s COVID-19 infections drop to 90 on Sunday, 45 Monday

Pandemic spread dwindles as 77% of adults receive vaccine

Emergency vehicles are parked outside of the Wintergreen Apartments on Fourth Avenue. (SUSAN QUINN / Alberni Valley News)
Port Alberni RCMP investigate stabbing on Fourth Avenue

Two men were found with ‘significant’ injuries near Wintergreen Apartments

A blood drive in support of 1-year-old Rielynn Gormley of Agassiz is scheduled for Monday, June 28 at Tzeachten First Nation Community Hall in Chilliwack. Rielynn lives with type 3 von Willebrand disease, which makes it difficult for her to stop bleeding. (Screenshot/Canadian Blood Services)
Upcoming blood drive in honour of Fraser Valley toddler with rare blood condition

The Gormley family has organized a blood drive in Chilliwack on June 28

One Reconciliation Pole and two Welcome Figures were unveiled during a ceremony in honour of truth and reconciliation on National Peoples Indigenous Day at the Vancouver School District in Vancouver, B.C., on Friday, June 21, 2019. THE CANADIAN PRESS/Chad Hipolito
Horgan marks Indigenous Peoples Day by urging recognition of systemic racism

National Indigenous Peoples Day has been marked in Canada since 1996

A man makes his way past signage to a mass COVID-19 vaccination centre at the University of Toronto’s Mississauga campus during the COVID-19 pandemic in Mississauga, Ont., on Monday, May 17, 2021. THE CANADIAN PRESS/Nathan Denette
Canadians encouraged to see mRNA shots as interchangeable as more 2nd doses open up

Doctors urge people not to hesitate if offered Moderna after getting Pfizer for their first shot

Most Read