Jeremy Cook, of Nanaimo, stands with a new decal to be featured on Westcan Bulk Transport truck trailers. The decals, unveiled in Coquitlam, B.C. on Oct. 25, are part of a Mothers Against Drunk Driving initiative. (Tracy Crawford/MADD)

Nanaimo crash survivor featured on MADD impaired driving prevention campaign

The decals will be featured on the back of Westcan Bulk Transport truck trailers

Mothers Against Drunk Driving has unveiled a new set of decals that are sure to reach the far corners of B.C., urging drivers to think twice before getting behind the wheel while impaired.

The decals feature a photo of Nanaimo resident Jeremy Cook, who was 15 years old when he was struck by a drunk driver while riding in another car in October 2013. Forty decals will be attached to Westcan Bulk Transport truck trailers and be driven all over the Canada, MADD said in a news release.

In total, the transport company has 240 similar decals on its trailers – each carrying a simple message: Report impaired drivers and prevent tragedies by calling 911.

From 2011 to 2018, an average of 57 people were killed in alcohol-related crashes annually in B.C., according to data from the province.

ALSO READ: After 10 years of fighting drunk drivers, Alexa’s Team asks: What about pot?

Cook suffered life-altering injuries in the crash, including a brain injury, long-term damage to his eyes and a collapsed lung. He still suffers from daily migraines, has nightmares and post-traumatic stress disorder.

“No one should ever have to go through this,” Cook said. “I’m sharing my photo and my story so that people can better understand the consequences of impaired driving, and so that they’ll call police if they see a driver they think might be impaired.”

Cook is the seventh crash victim to be included in the campaign since it launched in 2012.

“Sharing the powerful stories of victims is a crucial way to educate the public about the toll of impaired driving, and emphasize the importance of always driving sober,” said Dawn Regan, MADD Chief Operating Officer.


@ashwadhwani
ashley.wadhwani@bpdigital.ca

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Duncan man at large after massive Alberta drug bust

Eight people are facing 33 charges in what police have dubbed Project Incumbent

Bob Day making another run for mayor of Lake Cowichan

Day has served 10 years as town councillor

Ross Forrest eyes the mayor’s chair in Lake Cowichan again

Forrest served 10 years as mayor before losing the last election

Prescribed burn for the Cowichan Garry Oak Preserve

Between Sept. 27 and Oct. 9, if and when site and weather conditions become favourable.

Business notes: Cowichan Valley Wine Festival deemed a success this year

Here are some of the notable things happening in Cowichan’s business community

B.C. records 98 more COVID-19 cases, most in Lower Mainland

One new senior home outbreak, Surrey Memorial outbreak over

$250K reward offered as investigation continues into Sea to Sky Gondola vandalism

Police also asking for specific footage of Sea to Sky highway around time of incident

Trudeau ‘disappointed’ by RCMP treatment of Sikh officers over mask issue

World Sikh Organization of Canada said taking Sikh officers off the front lines constitutes discrimination

Money laundering inquiry delayed over of B.C. election: commissioner

Austin Cullen says the hearings will start again on Oct. 26

Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

Lumber hitting record high prices due to low supply and high demand

B.C.’s forest industry hasn’t been able to keep pace with the COVID-19 building boom

‘Monkey Beach’ supernatural film adaptation premiers at VIFF

Based on Kitamaat author Eden Robinson’s debut, mystical novel

B.C.-born Trybe social media app’s award system connects with Nickelback singer

Rock stars, jet planes, scooter tricks and the creation of a new platform ready for launch

PHOTOS: 2nd calf in a month confirmed among Southern Resident killer whale pod

Center for Whale Research said they will eagerly await to observe the calf to evaluate its health

Most Read