Funeral chain creates visual campaign to show dangers of fentanyl

Funeral chain creates visual campaign to show dangers of fentanyl

Metro Vancouver funeral chain serves up to five families monthly who’s loved one died from overdose

UPDATE: B.C. Coroners Service chief coroner Lisa Lapointe releases statement on funeral chain’s program, saying the service “does not endorse, and will not be participating in, fear-based initiatives.” See more >


A B.C. funeral and cremation company has rolled out a “very visual” fentanyl prevention program that it hopes will cut the number of drug deaths related to opioids among children and young adults.

Funeral homes and crematoriams see the aftermath of overdose deaths – a statistic continuing to climb across the province.

Tyrel Burton, owner of Alternatives Funeral and Cremation Services, estimates the chain serves four to five families each month after a loved one has died from an overdose.

In a news release Thursday, Burton said the Metro Vancouver company felt it could no longer tolerate those numbers.

“All too often in recent months, we are being called on to assist a distraught family in planning a funeral service for a teen or young adult family member – the result of one terrible and tragic decision,” a blog post on the companies website reads.

Unlike other programs focusing on harm reduction, Burton said, the campaign is instead using “powerful, perhaps even controversial, visual aids” to talk about the dangers of fentanyl.

“Our focus is harm prevention,” he said.

READ MORE: 19 youth have died from overdoses, B.C.’s top doctor tells parents

READ MORE: Carfentanil detected in 37 deaths between June and September

One piece in the campaign is a poster of grieving family members surrounding a coffin. Underneath the photo, a banner reads: “Will fentanyl be the reason for your next family get-together?”

A casket and hearse are also part of the 45-minute presentation aimed at parents and their children aged 12 and up. The video will include speakers, police victim services and the parent of a child who died from a fentanyl overdose who reads a letter.

The company began raising funds for its educational fentanyl program last year, and was met with $5,000 in support.

The campaign is one of several being taken on by professionals at the forefront of the overdose crisis. Since fentanyl arrived in the province, more than 1,500 people have died.

Health authorities such as Fraser Health and Interior Health have taken on poster campaigns urging people “not to use alone,” and community groups, social workers and even businesses in the hospitality industry have led training on how to use overdose-reversing naloxone kits.

“We felt that we had to do something to reach teens and young adults before they become addicted,” Burton said in a news release. “This program is our response to what we see as a critical need.”

Program in response to watching grieving parents

Funeral director John Romeyn in nearby Abbotsford said he backs the program after hearing a comment from a grieving dad.

“I had a father say to me, ‘I was supposed to (be choosing) clothes for my daughter to wear for her graduation. Now I’m picking something to wear for her casket,’ ” he said.

Romeyn said all of those involved in the presentation try to impress on young people that no one is immune from the dangers of fentanyl or other opioids.

“We’ve dealt with pastors’ children and lawyers’ kids, and everyday people who are out there … either experimenting or the casual user who isn’t aware of what’s out there,” he added.

With files from The Canadian Press


@ashwadhwani
ashley.wadhwani@bpdigital.ca

Like us on Facebook and follow us on Twitter.

Just Posted

From left: Thomas Kuecks, David Lane, John Ivison, Denis Berger, Rod Gray, and James Kuecks are Cabin Fever. Catch their performance on the Cowichan Performing Arts Centre website. (Ashley Foot photo)
A&E column: Music Festival winners, CVAC awards, and Cabin Fever

The latest from the Cowichan Valley arts and entertainment community

BC Green Party leader and Cowichan Valley MLA Sonia Furstenau introduced a petition to the provincial legislature on Thursday calling for the end of old-growth logging in the province. (File photo)
Cowichan Valley MLA Furstenau introduces old-growth logging petition

BC Green Party calls for the end of old-growth logging as protests in Fairy Creek continue

The city-owned lot at 361 St. Julien St., which has been home to a temporary homeless site for more than a year, will be sold and plans are to build a three-storey mixed-use development there, Peter de Verteuil, Duncan CAO explained at a recent council meeting. (File photo)
New development planned for homeless site in Duncan

Lot on St. Julien Street would see three-storey building

Historian and longtime Citizen columnist T.W. Paterson photographs the historical wreckage of a plane on Mount Benson. Paterson recently won an award from the British Columbia Historical Foundation. (Submitted)
Cowichan’s Tom W. Paterson wins award for historical writing

British Columbia Historical Federation hands Recognition Award to local writer

This electric school bus is the newest addition to the Cowichan Valley School District’s fleet. (Submitted)
Editorial: New electric school bus good place to start

Changing public transit like buses to electric really is important.

People line up to get their COVID-19 vaccine at a vaccination centre, Thursday, June 10, 2021 in Montreal. THE CANADIAN PRESS/Ryan Remiorz
Vaccines, low COVID case counts increase Father’s Day hope, but risk is still there

Expert says people will have to do their own risk calculus before popping in on Papa

The Co-op gas station at Whiskey Creek is burning after a camper van exploded while refueling just before 4 p.m. on Thursday, June 17, 2021. (FACEBOOK PHOTO)
Exploding camper van torches Highway 4 gas station between Qualicum Beach and Port Alberni

Highway traffic blocked after Whiskey Creek gas station erupts into flames

Helen Austin performing with Trent Freeman at the 2018 Vancouver Island MusicFest. Austin is one of the many performers listed for the 2021 event.
Vancouver Island MusicFest goes virtual for 2021

Black Press to stream 25 hours of programming July 9-11

Greater father involvement in the home leads to improved childhood development and increased marital satisfaction, says expert. (Black Press Media file photo)
Vancouver Island researcher finds lack of father involvement a drag on gender equality

Working women still taking on most child and household duties in Canada: UVic professor

FILE – A science class at L.A. Matheson Secondary in Surrey, B.C. on March 12, 2021. (Lauren Collins/Surrey Now Leader)
Teachers’ union wants more COVID transmission data as B.C. prepares for back-to-school

BCTF says that details will be important as province works on plan for September

Provincial health officer Dr. Bonnie Henry outlines B.C.’s COVID-19 restart plan, May 25, 2021, including larger gatherings and a possible easing of mandatory masks on July 1. (B.C. government photo)
B.C. records 120 new COVID-19 cases, second vaccines accelerating

Lower Pfizer deliveries for early July, Moderna shipments up

A Heffley Creek peacock caught not one - but two - lifts on a logging truck this month. (Photo submitted)
Heffley Creek-area peacock hops logging trucks in search of love

Peacock hitched two lifts in the past month

The Calgary skyline is seen on Friday, Sept. 15, 2017. THE CANADIAN PRESS/Jeff McIntosh
2 deaths from COVID-19 Delta variant in Alberta, 1 patient was fully immunized

Kerry Williamson with Alberta Health Services says the patients likely acquired the virus in the hospital

The first suspension bridge is the tallest in Canada, with a second suspension bridge just below it. The two are connected by a trail that’s just over 1 km. (Claire Palmer photo)
PHOTOS: The highest suspension bridges in Canada just opened in B.C.

The Skybridge in Golden allows visitors to take in views standing at 130 and 80 metres

Most Read