A new public health campaign launched this week by the FNHA is aimed at delaying cannabis use and reducing the harms for young people, as well as expectant and breastfeeding mothers. (Submitted)

First Nations Health Authority launches campaign on cannabis use

Ad messages focused on harm reduction for youth and women who are breastfeeding or pregnant

It’s a culturally informed approach to cannabis being taken this week by the First Nations Health Authority (FNHA).

A new FNHA ad campaign is aimed at delaying first cannabis use, and reducing the harms among young people as well as expectant and breastfeeding mothers.

“We recognize that each First Nation will have its own perspectives on regulations around the sale and use of cannabis,” said Grand Chief Doug Kelly, chair of the First Nations Health Council.

The marketing messages reinforce Indigenous strength, and are based on the principles of harm reduction.

With 43 per cent of the Indigenous population in B.C. under 25, the FNHA is taking the proactive step to provide some wellness and health information in the wake of cannabis legalization in Canada.

“This is a first step in addressing the potential consequences of cannabis legalization for our communities based on global best practices and traditional teachings,” said Evan Adams, Chief Medical Officer of the First Nations Health Authority. “It is a wellness-centered campaign built on Indigenous values of personal and family responsibility, healthy relationships, and a culture of choices.”

The new campaign reminds Indigenous youth and women that their culture and traditional values give them “the strength and ability” to make the best choices around their health.

READ MORE: Cannabis law enacted on FN land

Examples of the messages:

• My protection is Indigenous. Our teachings guide me to understand the impact cannabis has on me and my baby when I’m pregnant or breastfeeding.

• My patience is Indigenous. Our teachings guide me to reflect on the benefits of waiting until I’m older before trying cannabis.

The ads are geared to multi-media platforms, radio spots, and transit shelter ads across B.C. that will direct people to a cannabis web portal for information and FNHA resources.

The campaign at www.fnha.ca/cannabis is where First Nations people and communities along with health professionals and leadership “can access culturally appropriate tools, information and resources.”

READ MORE: Different approaches to cannabis


@CHWKjourno
jfeinberg@theprogress.com

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Based at the Cowichan Sportsplex, Playcare is a program aimed at promoting physical literacy skills through fun and exciting games and activities. (Citizen file)
Free after-school program offered at Cowichan Sportsplex

PacificSport holding Playcare twice a week

The Cowichan Steelheads’ Jesus Martinez (left) and the Cowichan 49ers’ Daryl Rodgers chase down the ball during Saturday night’s all-Cowichan clash at the Sherman Road turf. (Kevin Rothbauer/Citizen)
Cowichan masters derby takes unexpected turn

Soccer commnity comes together in midst of battle

Kerry Park Islanders defenceman Taylor Webb emerges with the puck from a scrum along the boards during Saturday’s home game against the Saanich Predators. (Kevin Rothbauer/Citizen)
Optimized results keep Kerry Park Islanders rolling

Several forwards hitting or nearing career highs just six games into season

Our Home on 8th, the Port Alberni Shelter that opened in March 2019, has 27 extra ‘extreme weather’ spaces for people who need a place to get out of the cold. (SUSAN QUINN/ Alberni Valley News)
BC VOTES 2020: Mid-Island candidate plans occupation of shelter to protest homelessness

Graham Hughes says homeless situation a ‘crisis’ in Port Alberni

Parksville’s Jared Huggan won $75,000 playing BC/49. (BCLC/Photo submitted)
Vancouver Island man $75K richer after purchasing winning lottery ticket at Nanaimo Walmart

Parksville’s Huggan plans to purchase electric bike for partner

Actor Ryan Reynolds surprised a Shuswap family with a special birthday message to their son who was worried he’d be alone on his 9th birthday on Nov. 24. (Tiffanie Trudell/Facebook)
Ryan Reynolds text almost gives away Shuswap boy’s birthday surprise

Deadpool actor helps remind eight-year-old Canoe resident he’s not alone

Vancouver police reactivated the search for Jordan Naterer Thursday Oct. 22. Photo courtesy of VPD.
Mom of missing Manning Park hiker believes her son is waiting to come home

‘He’s going to come out of a helicopter and say ‘what took you so long?”

Join Black Press Media and Do Some Good

Pay it Forward program supports local businesses in their community giving

Environment Minister George Heyman, Premier John Horgan and Energy Minister Michelle Mungall announce that B.C. Hydro is proceeding with construction of the Site C dam, Dec. 11, 2017. (Tom Fletcher/Black Press)
Site C actions, costs won’t be known until after B.C. election, Horgan says

Peace River diverted for construction of reinforced dam base

One of the squirrels who ended up having their tails amputated after getting them stuck together with tree sap. (Facebook/Wild ARC)
Squirrels recovering from tail amputation after sap situation near Victoria

BC SPCA Wild ARC says squirrels will be released back into wild, fifth sibling was euthanized

Jordan Jay Ward is wanted on a Canada-wide warrant for two counts of manslaughter. Photo supplied
Wanted man from Calgary may be on Vancouver Island

Jordan Jay Ward is wanted on a Canada-wide warrant for two counts of manslaughter

Most Read