Feds launch ad campaign urging social distancing, hygiene during COVID-19 crisis

The 15-second ads — two in English and two in French — zero in on the two main things

The federal government is launching a $30-million national ad campaign Monday to urge every Canadian to do their bit to help prevent the spread of the deadly COVID-19 virus.

The advertisements, featuring Canada’s chief public health officer, Dr. Theresa Tam, are to air starting Monday on television, radio and in print and will run until at least the end of April.

The 15-second ads — two in English and two in French — zero in on the two main things each individual can do to curb the spread of the virus: personal hygiene and social distancing.

In one, Tam advises everyone to avoid crowded places, avoid non-essential travel and stay home as much as possible; and, if they may have been exposed to COVID-19, to self-isolate.

In the other, she reminds Canadians to protect themselves and others, especially those with pre-existing medical conditions and older people, by practising good hygiene: frequent hand washing, not touching your face, coughing or sneezing into your arm and staying home as much as possible.

The ads are being launched as several provinces have begun warning of fines and even jail time for people who ignore orders to keep at least two-metres distance from other people and isolate themselves at home for 14 days if they’ve just returned from another country.

“COVID-19 is a serious public health threat,” Tam says in one of the ads. “All Canadians must act now to reduce the spread.”

“When you take care of yourself, you take care of others.”

In the other ad, she concludes with this message: “Now is the time to act but we must act together.”

READ MORE: Vancouver council to vote on fines up to $50K for businesses not obeying COVID-19 rules

The Canadian Press


Like us on Facebook and follow us on Twitter.

Coronavirus

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Duncan man asks community to donate RVs to essential workers in need of quarantine

Ryan Oakley creates a Facebook group to help coordinate the effort

Second vehicle from Crofton Geo-Tech theft recovered

Supervisor at Crofton operation finds it parked at Chemainus campground

RCMP there for the public during COVID-19 crisis, says B.C.’s assistant commissioner

Dwyane McDonald said the RCMP are working closely with local governments and health officials

T.W. Paterson column: Friendly card game led to fatal shooting in Nanaimo

The final witness, Dr. L.T. Davis, refused to give testimony until he was paid in advance

List of cancelled Cowichan Valley community events

An ongoing list of events that have been cancelled in the Cowichan Valley due to COVID-19

COVID-19 world update: Enforceable quarantine in NYC?; France orders 1 billion masks

Spain warns EU’s future at stake; New York governor calls Trump’s idea ‘federal declaration of war

B.C. is seeing the highest rate of COVID-19 recovery in Canada, and there’s a few reasons why

British Columbia was one of the first to see rise in COVID-19 cases, and has also switched up testing

Earth Hour 2020 kicks off online Saturday night

Action moves online due to COVID-19

B.C. COVID-19 cases rise 92 to 884, one more death, 81 in care

Outbreak action underway in 12 long-term care homes

B.C. veterinarians want to smooth the fur of COVID-19-worried pet owners

Vets expect to continue giving your fur buddies the help they need while social distancing

B.C. VIEWS: Small businesses need our help

Just as integral in neighbourhoods in Vancouver and Surrey as they are in Prince George or Kelowna

‘Tremendous’ response from blood donors has supply keeping pace with demand

About 400,000 of Canada’s 37 million residents give blood on a regular basis

Most Read