Design and video company visits council

Whistler based video company Reactive Design visit council and outline ways of shooting promotional video

Lake Cowichan council were visited by a Whistler-based design and video company last week as the town looks at various ways of filming a promotional video for the area.

Marc Dionne and Stacey Bodnaruk from Reactive Design were on hand, equipped with a drone-style cinematograph, to outline what the company does.

Reactive Design has shot various promotional videos in the past for companies and places, including the use of aerial shots while tracking as well as up-close interviews.

“Once the product is chosen, it’s about deciding what tools you want to use,” said Dionne at last week’s CLEC, Lakeview and Fire Department Committee meeting.

Dalton Smith, manager at Cowichan Lake Education Centre, had already been in touch with Reactive Design on ways to promote the education centre.

“We’re proposing to impose a look and feel to promote what the best things are that the centre has to offer,” said Bodnaruk. “The bigger picture and goal is to help attract businesses to the town.”

Smith said that Reactive Design’s plan is to promote the area in the off season as well, outside of the summer months and also that “there are a number of special places in our community.”

“We recently did a production on Whistler Olympic Park to get people going there when there is not a ski jump on, say for weddings or yoga retreats for example,” said Dionne. “The formula doesn’t need to be complex, it’s about getting more people here.”

Bodnaruk was undoubtedly on the same page.

“It’s about you telling us what your needs and goals are and when you’re ready, we’ll come back,” she said.

Smith is seemingly all for the company and the town working together.

“We need to showcase the attractions that the Town of Lake Cowichan is responsible for. We also had a web design that was done five years ago and it doesn’t work,” he said.

Dionne was on the same wavelength as Smith.

“It’s a static website and we are moving into a more digital world,” he said. “This needs to be much more than just a summer project. Our biggest goal initially is to promote the off season.”

Mayor Ross Forrest was encouraged by the presentation.

“We know we have the beauty,” he said. “We want to get that message out there.”

More information on Reactive Design at the company’s website: reactivedesigninc.com

 

Just Posted

A new laundromat is opening in the Peters Centre in Lake Cowichan. (file photo)
Peters Centre getting all cleaned up

Laundromat being developed at the Neva Road site

Robert's column
Robert Barron column: Skyrocketing house prices a tragedy

North Cowichan councillor Rosalie Sawrie brought an interesting perspective to a discussion… Continue reading

Soaker hoses laid down over corn seedlings, soon to be covered with mulch, will see to the watering needs of the bed through any summer drought. (Mary Lowther photo)
Mary Lowther column: Investing in soaker hoses is money well-spent

No-till gardening has a distinct advantage during drought

Karl McPherson, left, and Mary Morrice are the new head coach and general manager, respectively, at the Duncan Dynamics Gymnastics Club. (Kevin Rothbauer/Citizen)
Manager charts a new course for Duncan Dynamics

More recreational programs to join competitive teams

Cute but fierce! Timber moonlights as an attack kitty. (Sarah Simpson/Citizen)
Sarah Simpson Column: Beware of Mr. Bite, the midnight attacker

Last week, in the middle of the night, I was awoken by… Continue reading

At an outdoor drive-in convocation ceremony, Mount Royal University bestows an honorary Doctor of Laws on Blackfoot Elder and residential school survivor Clarence Wolfleg in Calgary on Tuesday, June 8, 2021. THE CANADIAN PRESS/Jeff McIntosh
‘You didn’t get the best of me’: Residential school survivor gets honorary doctorate

Clarence Wolfleg receives honorary doctorate from Mount Royal University, the highest honour the school gives out

The Great Ogopogo Bathtub Race has been held in Summerland as a fundraising event. Do you know which Canadian city introduced this sport? (Black Press file photo)
QUIZ: A summer’s day at the water

How much do you know about boats, lakes and water?

Two-year-old Ivy McLeod laughs while playing with Lucky the puppy outside their Chilliwack home on Thursday, June 10, 2021. (Jenna Hauck/ Chilliwack Progress)
VIDEO: B.C. family finds ‘perfect’ puppy with limb difference for 2-year-old Ivy

Ivy has special bond with Lucky the puppy who was also born with limb difference

A million-dollar ticket was sold to an individual in Vernon from the Lotto Max draw Friday, June 11, 2021. (Photo courtesy of BCLC)
Lottery ticket worth $1 million sold in Vernon

One lucky individual holds one of 20 tickets worth $1 million from Friday’s Lotto Max draw

“65 years, I’ve carried the stories in my mind and live it every day,” says Jack Kruger. (Athena Bonneau)
‘Maybe this time they will listen’: Survivor shares stories from B.C. residential school

Jack Kruger, living in Syilx territory, wasn’t surprised by news of 215 children’s remains found on the grounds of the former Kamloops Indian Residential School

A logging truck carries its load down the Elaho Valley near in Squamish, B.C. in this file photo. THE CANADIAN PRESS/Chuck Stoody
Squamish Nation calls for old-growth logging moratorium in its territory

The nation says 44% of old-growth forests in its 6,900-square kilometre territory are protected while the rest remain at risk

Flowers and cards are left at a makeshift memorial at a monument outside the former Kamloops Indian Residential School to honour the 215 children whose remains are believed to have been discovered buried near the city in Kamloops, B.C., on Monday, May 31, 2021. THE CANADIAN PRESS/Darryl Dyck
‘Pick a Sunday:’ Indigenous leaders ask Catholics to stay home, push for apology

Indigenous leaders are calling on Catholics to stand in solidarity with residential school survivors by not attending church services

“They will never be forgotten, every child matters,” says Sioux Valley Chief Jennifer Bone in a video statement June 1. (Screen grab)
104 ‘potential graves’ detected at site of former residential school in Manitoba

Sioux Valley Dakota Nation working to identify, repatriate students buried near former Brandon residential school

Most Read