Cowichan Lake video plug made to council

Former CVRD director Klaus Kuhn drops video idea to attract more people to Lake Cowichan

Lake Cowichan council has been presented with the idea of making a promotional video of the town and upper valley.

Former CVRD Area I (Youbou/Meade Creek) director Klaus Kuhn showed up at April’s Sustainable Planning and Development Committee meeting at the town hall to present the proposal.

“When I saw ‘Once Upon a Cowichan’ I was excited,” Kuhn told the council table at the meeting. “It’s what we need for the upper valley. I met with Parker Jefferson and Nick Versteeg (who made Once Upon a Cowichan) and asked them if there was any way we could make a movie in the Lake area. They said we for sure could make a five to eight minute video.

“So I want your feedback on certain ideas that would be in it and whether you think it would be a good idea or not, as I don’t want to waste my time. I think it’s a great idea. We’re trying to attract young people as they are moving away because there’s no employment. It’s not easy selling corporations on a move here. The best approach would be to aim at entrepreneurs or people who have businesses outside the area but live here. The lake doesn’t create employment but it increases the chances of a base that we need.”

The main goal of the video would be to attract more people to move to the area and potentially set up business as well, increasing employment opportunity.

“I moved to the area from Campbell River 20 years ago and times haven’t changed,” said Kuhn. “One day I was driving down Island and I looked through my binoculars and saw beautiful Youbou bathed in the sun and asked my wife if she’d like to live there. We have to promote this area. It would cost between $3,000 to $6,000 in video budget. A good idea would be to interview young people and ask them why they moved here. Then we could have scenes of houses, boats on the lake and a little bit about the river.”

Council was recently proposed a similar idea by company Reactive Design.

“I like both ideas but we’d need to gather some research and have a demonstration video on what would be the best way to market our area,” said Mayor Ross Forrest. “There’s not a lot of extra dollars going around.”

Coun. Tim McGonigle briefly suggested that local businesses as well as CVRD Areas F and I could aid with the funding.

“The footage could be done this summer,” said Kuhn. “Up to now there is no budget as Nick doesn’t know what we require and you guys don’t know what we have. If we are to promote the area, we must show how you live there. What we have going for us is the recreational value of this area, so we should push that. The lake is beautiful because it has a south arm and a north arm and so many different scenes. It has so much going for it. We also have people from the Cowichan Lake River Stewardship Society that look after the lake. We need to get that out there to the public. A video is a chance for relative little money to get the word out. But it’s all preliminary.”

Coun. Bob Day is in favour of the video.

“The professional company also gave us a proposal,” said Day. “We do need a commercial with a narrative, there’s no rush though. We have a whole budget cycle to go through.”

McGonigle is also an advocate of the video idea.

“The video shouldn’t just be for the Town of Lake Cowichan,” he said. “It should be on the whole Cowichan Lake area and it should look at real estate, business opportunities and economic development. I don’t see it as just one group funding this.”

Forrest would like to see a more specific presentation, potentially from Versteeg, made to council.

“It is time to start marketing our area better but there is a full budget cycle ahead of us before something can happen,” said the mayor. “We also need to promote it at the best time and that’s Lake Cowichan in the summer.”

 

Just Posted

Cute but fierce! Timber moonlights as an attack kitty. (Sarah Simpson/Citizen)
Sarah Simpson Column: Beware of Mr. Bite, the midnight attacker

Last week, in the middle of the night, I was awoken by… Continue reading

The province has come through with funding for Duncan Manor’s renewal project. (File photo)
Funding comes through for Duncan Manor’s renewal project

Money will come from the province’s Community Housing Fund

The former St. Joseph’s School site will remain an art studio at least into early next year. It will take some time before being converted to an addictions recovery community. (Photo by Don Bodger)
Addiction recovery facility will be all about building community together

Society on a clear path with members’ experiences to provide valuable help

Seniors in the Cowichan Valley are being moved into the new Hamlets. (Sarah Simpson/Citizen)
New Hamlets in Duncan admitting seniors

Residential-care facility has 88 beds

t
How to tell if a call from ‘CRA’ is legitimate or a scam

Expert says it’s important to verify you really are dealing with the CRA before you give out any info

The rainbow flag flies beside the Canadian flag outside the University of the Fraser Valley’s Chilliwack campus on June 26, 2020. Monday, June 14, 2021 is Flag Day, and also June is Pride Month. (Jenna Hauck/ Chilliwack Progress file)
Unofficial holidays: Here’s what people are celebrating for the week of June 13 to 19

Flag Day, Garbage Man Day, International Panic Day all coming up this week

Terry Mazzei next to a truck after it was struck by lightning, with him inside, on Wednesday afternoon, June 9. He walked away from the incident without injury and the truck sustained only mild damage; a blown front tire and newly broken gas gauge. (Wendy Mazzei photo)
Vancouver Island man walks away unscathed after lightning strike

VIDEO: ‘We like to think that his dad was watching over him’

The courthouse in Nanaimo. (News Bulletin file)
Nanaimo man, already in jail, found guilty of sexual abuse of sons

Man previously sentenced for sexual interference involving girl in Nanaimo

British Columbia-Yukon Community News Association’s 2021 Ma Murray Awards were handed out during a virtual ceremony on Friday, June 10. (Screen grab)
Black Press Media winners take gold at B.C. and Yukon journalism awards

Publications received nods in dozens of categories

Prime Minister Justin Trudeau greets campers while visiting McDougall, Ont. on Thursday, July 19, 2018. THE CANADIAN PRESS/Frank Gunn
71% of B.C. men say they’d prefer to go camping with Trudeau: survey

Most British Columbians with plans to go camping outdoors say they’d prefer to go with Trudeau or Shania Twain

Members of the Department of Fisheries and Oceans’ Marine Mammal Response Program rescued an adult humpback what that was entangled in commercial fishing gear in the waters off of Entrance Island on Thursday, June 10. (Photo courtesy Marine Mammal Response Program)
Rescuers free humpback ‘anchored’ down by prawn traps off Vancouver Island

Department of Fisheries and Oceans responders spend hours untangling whale

Chilliwack cocaine trafficker Clayton Eheler seen with a tiger somewhere in Asia in 2014. Eheler was sentenced to nine years jail in 2018, but was released on bail in October 2020 pending his appeal of conviction.(Facebook)
Director of civil forfeiture seeks $140,000 from Fraser Valley drug dealer’s father-in-law

Clayton Eheler’s father-in-law Ray Morrissey caught with money in Fort St. John by B.C.’s gang unit

A Comox Valley shellfish operator pleaded guilty and was fined $10,000 in provincial court in Courtenay earlier this year. Record file photo
B.C. clam harvester fined $10,000 for Fisheries Act violations

Charges against three others were stayed in Courtenay Provincial Court

Most Read