Blue Grouse Estate Winery’s recent fundraising campaign for the Nourish Cowichan Society resulted in a whopping $20,000 donation to the organization.
Nourish Cowichan Society is a charitable group that offers meals and food hampers for families in the Valley in need.
The $20,000 donation will allow Nourish Cowichan to provide 10,000 meals to families going through food insecurity in the region.
Through April, in honour of BC Wine Month, the winery asked consumers to buy wine and support local.
For every wine sold through any channel (wine stores, restaurants, online, and directly at the winery), $1 was donated to Nourish Cowichan.
In addition, every dollar raised was matched by the winery owners, the Brunner family.
With the support of their wine club, sales teams, and trade partners, the winery closed the month with more than 7,200 bottles sold, almost doubling last year’s campaign.
To boost donations this year, the winery set up a fundraising page on Canada Helps, which raised nearly $5,000 from members of the community.
The total of all combined donations was rounded up by the Brunners to $20,000.
“We would like to thank every single wine lover who helped us achieve this incredible result and all those who contributed with cash donations as well,” said winery owner Paul Brunner.
“The Blue Grouse team worked very hard to beat last year, and the effort really paid off. I’m very proud of their work and happy we can help many more families in our community this year. It’s all about giving back during these challenging times.”
Fatima Silva, executive director and co-founder of Nourish Cowichan, said the help from Blue Grouse will make a difference.
“Feeding children a healthy meal at school helps them to focus and learn,” she said.
“If we want to end the cycle of poverty in our community, we need to give our children a good education. We are very grateful to Paul and Cristina Brunner and the entire team at Blue Grouse Winery for their commitment to being part of the solution.”