The dragons sample vegan meat alternatives by Victoria-based Very Good Butchers. (Submitted)

B.C. vegan butcher to appear on Dragons’ Den

Victoria’s Very Good Butchers will star in Nov. 29 episode

In less than a year-and-a-half, the Very Good Butchers have brought their vegan products to thousands of Greater Victoria residents and now — via TV — they’ll showcase their products to infinitely more people across the country.

On Nov. 29, co-owners and bean butchers James Davison and Mitchell Scott’s episode on Dragons’ Den is set to air at 8 p.m.

“There were definitely some nerves,” Scott said of filming their segment. “There was a lot of last-minute rushing around and making sure everything was perfect. Once we got into the Den, the nerves went away. We’d rehearsed and practiced a lot.”

READ MORE: Dragons’ Den looking for fire in Victoria

In Victoria, the Very Good Butchers tapped into what vegans were looking for — after more than 1,000 people showed up on opening day, they had to close their doors for a week while they restocked. They were already successful on the farmers market circuit before opening a storefront, now located in Victoria Public Market, where they sell plant-based meat alternatives and serve meals. They’ve expanded online, where customers can subscribe to monthly deliveries of an assortment of their vegan goods, and also ship across North America.

“I think it’s a reflection of the moving shift toward vegan and plant-based food. Especially over the past few years; more and more people are looking to reduce their meat intake. I think our products fill a special niche,” Scott said.

The Very Good Butchers are one of only two vegan butchers in Canada. There is only one in the U.S. Beans, veggies and herbs are prepared to mimic burgers, sausages and other traditional meats like steak. It’s the artisan handcrafted aesthetic and their organic ingredients that draws in customers, Scott said.

“It still a unique concept, which I think is also one of the reasons we had a lot of people show up on our opening day.”

Davison and Scott auditioned for Dragons’ Den back in April when there was an open call in Victoria, in hopes of finding investors. The company is currently running a fundraising campaign for new investors.

The Very Good Butchers isn’t the only Victoria-based company to appear on Dragons’ Den this season. On Sept. 27, Jill van Gyn of FATSO peanut butcher pitched her all-natural spread to the panel of dragons.

READ MORE: B.C.’s FATSO peanut butter to appear on Dragons’ Den


@KeiliBartlett
keili.bartlett@blackpress.ca

Like us on Facebook and follow us on Twitter

Just Posted

Foundation being built for the new Chemainus library to become a cornerstone of the community

All the services and amenities in keeping with the modern age

VIDEO: Harpdog Brown grinds out the blues at Osborne Bay Pub March 22

With his new band, he’s still offering a vintage vibe, just a different vintage!

Malahat artists beautify Mill Bay ferry terminal

BC Ferries terminal at Mill Bay has been beautified thanks to new… Continue reading

City of Duncan contemplates expanding borders

Residents will be asked opinion in upcoming citizen’s survey

VIDEO: RCMP ask kids to help name soon-to-be police dogs

13 German shepherd puppies will be born this year

‘Considerably large’ tractor tire fell and killed 3-year-old girl on B.C. farm

Delta’s deputy fire chief said crews tried to helicopter girl out after a tractor tire leaning against a barn fell onto her

Nearly 40% of British Columbians not taking their medications correctly: poll

Introduction of legal cannabis could cause more issues for drug interactions

Mining company fined $70,000 after two workers killed in B.C. truck crash

Broda Construction pleaded guilty to failing to provide safe workplace at Cranbrook rock quarry

B.C. argues it cannot stop Trans Mountain, but it can protect environment

Alberta Premier Rachel Notley says only Ottawa has the authority to decide what goes in trans-boundary pipelines

B.C. poverty plan combines existing spending, housing programs

Target is to lift 140,000 people out of poverty from 2016 level

Avalanche warning issued for all B.C. mountains

Warm weather to increase avalanche risk: Avalanche Canada

Temperature records dating back to 1947 broken in B.C.

The Squamish airport recorded the hottest temperature in the province (and Canada) on Sunday: 21.3 C

Privy Council clerk Michael Wernick retires in wake of SNC-Lavalin case

Jody Wilson-Raybould accused Wernick of pressuring her to head off criminal charges for the firm

Most Read