Pedestrians stroll along Spring Garden Road in Halifax on Thursday, Nov. 19, 2020. A new retail shopping event has arrived, encouraging consumers to support local, independent businesses during the holiday season. THE CANADIAN PRESS/Andrew Vaughan

Pedestrians stroll along Spring Garden Road in Halifax on Thursday, Nov. 19, 2020. A new retail shopping event has arrived, encouraging consumers to support local, independent businesses during the holiday season. THE CANADIAN PRESS/Andrew Vaughan

‘Nightmare on Main Street:’ After a tough year, campaign urges consumers to buy local

Only 38 per cent of retail businesses are reaching their usual sales levels

A new retail event encouraged consumers to support small businesses on Saturday, reminding shoppers that the holiday season is a critical time for many neighbourhood mom-and-pop shops.

Small Business Saturday, wedged between Black Friday and Cyber Monday, is the latest sales campaign aimed at holiday shoppers.

But unlike its larger retail counterparts, which tend to shine a spotlight on big box stores, Small Business Saturday suggested consumers support their local stores.

The initiative comes during the holiday shopping season, a make-or-break time of year for many independent businesses.

Christie Pinese, who owns the home decor and gift shop Rose City Goods, said on Instagram that she’s been floored by how many people have taken up the shop-small cause, particularly in Toronto, where non-essential stores can only offer curbside pickup and delivery.

“This little shop is beyond grateful for the love and support you’ve showed us this year. Seeing so many people sharing their gift guides and lists warms my heart,” she wrote. “I love the awareness it brings and I’ve discovered some great new businesses myself recently because of it!”

In Edmonton, meanwhile, the team at Shop Harrow wished everyone a happy Small Business Saturday.

“Our team at Shop Harrow want to say thank you to everyone for all the support over the last little while,” an Instagram post read. “We sure have some amazing customers!”

Laura Jones, executive vice-president of the Canadian Federation of Independent Business, said 2020 has been one of the toughest years ever for many small retailers.

“It’s been a nightmare on Main Street,” she said in an interview Saturday. “It’s been financially and emotionally very, very difficult for small business.”

Jones said the shopping event is intended to push consumers towards supporting small businesses by making purchases online, using curbside pick-up or taking advantage of in-person shopping where possible.

“We’re asking people to think about their choices and become a conscious consumer,” she said, adding that the idea is to encourage shoppers to think beyond the big chains and online giants.

“The survival of small businesses in your neighbourhood depends on your support.”

According to the CFIB’s latest data, only 38 per cent of retail businesses are reaching their usual sales levels. The organization said one in seven, or about 158,000 businesses across Canada, are at risk of permanent closure.

Jones said small businesses are the “backbone of the economy.” Data compiled by the CFIB and campaign sponsor American Express said small businesses employ nine out of 10 Canadians and often support local charities, schools and sports teams.

“The bottom line is the consumer has the power to make a difference here,” she said. “We’re not powerless in this pandemic. The choices we make every day will shape what Canada is going to look like tomorrow.”

During the pandemic, many small businesses have ramped up their online presence.

The CFIB said more than 150,000 small businesses in Canada have entered the e-commerce market since March. In all, about a third now offer online sales.

Retail analyst Bruce Winder said an event like Small Business Saturday is “incredibly relevant” this year.

“Most small retailers have been shut down or limited for several months now and they’re really struggling,” he said. “This is a good way to get the message out there that they need our support.”

READ MORE: Black Friday shopping in a pandemic: COVID-19 closes some stores, sales move online

Brett Bundale, The Canadian Press


Like us on Facebook and follow us on Twitter.

Want to support local journalism during the pandemic? Make a donation here.

CoronaviruseconomySmall Business

Just Posted

From left: Thomas Kuecks, David Lane, John Ivison, Denis Berger, Rod Gray, and James Kuecks are Cabin Fever. Catch their performance on the Cowichan Performing Arts Centre website. (Ashley Foot photo)
A&E column: Music Festival winners, CVAC awards, and Cabin Fever

The latest from the Cowichan Valley arts and entertainment community

BC Green Party leader and Cowichan Valley MLA Sonia Furstenau introduced a petition to the provincial legislature on Thursday calling for the end of old-growth logging in the province. (File photo)
Cowichan Valley MLA Furstenau introduces old-growth logging petition

BC Green Party calls for the end of old-growth logging as protests in Fairy Creek continue

The city-owned lot at 361 St. Julien St., which has been home to a temporary homeless site for more than a year, will be sold and plans are to build a three-storey mixed-use development there, Peter de Verteuil, Duncan CAO explained at a recent council meeting. (File photo)
New development planned for homeless site in Duncan

Lot on St. Julien Street would see three-storey building

Historian and longtime Citizen columnist T.W. Paterson photographs the historical wreckage of a plane on Mount Benson. Paterson recently won an award from the British Columbia Historical Foundation. (Submitted)
Cowichan’s Tom W. Paterson wins award for historical writing

British Columbia Historical Federation hands Recognition Award to local writer

This electric school bus is the newest addition to the Cowichan Valley School District’s fleet. (Submitted)
Editorial: New electric school bus good place to start

Changing public transit like buses to electric really is important.

People line up to get their COVID-19 vaccine at a vaccination centre, Thursday, June 10, 2021 in Montreal. THE CANADIAN PRESS/Ryan Remiorz
Vaccines, low COVID case counts increase Father’s Day hope, but risk is still there

Expert says people will have to do their own risk calculus before popping in on Papa

The Co-op gas station at Whiskey Creek is burning after a camper van exploded while refueling just before 4 p.m. on Thursday, June 17, 2021. (FACEBOOK PHOTO)
Exploding camper van torches Highway 4 gas station between Qualicum Beach and Port Alberni

Highway traffic blocked after Whiskey Creek gas station erupts into flames

Helen Austin performing with Trent Freeman at the 2018 Vancouver Island MusicFest. Austin is one of the many performers listed for the 2021 event.
Vancouver Island MusicFest goes virtual for 2021

Black Press to stream 25 hours of programming July 9-11

Greater father involvement in the home leads to improved childhood development and increased marital satisfaction, says expert. (Black Press Media file photo)
Vancouver Island researcher finds lack of father involvement a drag on gender equality

Working women still taking on most child and household duties in Canada: UVic professor

FILE – A science class at L.A. Matheson Secondary in Surrey, B.C. on March 12, 2021. (Lauren Collins/Surrey Now Leader)
Teachers’ union wants more COVID transmission data as B.C. prepares for back-to-school

BCTF says that details will be important as province works on plan for September

Provincial health officer Dr. Bonnie Henry outlines B.C.’s COVID-19 restart plan, May 25, 2021, including larger gatherings and a possible easing of mandatory masks on July 1. (B.C. government photo)
B.C. records 120 new COVID-19 cases, second vaccines accelerating

Lower Pfizer deliveries for early July, Moderna shipments up

A Heffley Creek peacock caught not one - but two - lifts on a logging truck this month. (Photo submitted)
Heffley Creek-area peacock hops logging trucks in search of love

Peacock hitched two lifts in the past month

The Calgary skyline is seen on Friday, Sept. 15, 2017. THE CANADIAN PRESS/Jeff McIntosh
2 deaths from COVID-19 Delta variant in Alberta, 1 patient was fully immunized

Kerry Williamson with Alberta Health Services says the patients likely acquired the virus in the hospital

The first suspension bridge is the tallest in Canada, with a second suspension bridge just below it. The two are connected by a trail that’s just over 1 km. (Claire Palmer photo)
PHOTOS: The highest suspension bridges in Canada just opened in B.C.

The Skybridge in Golden allows visitors to take in views standing at 130 and 80 metres

Most Read